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Prioritising integrity and ethics over sales.
Putting women first and setting themselves apart in the process.
Nullarbor Collective, a conscious and ethical fashion label that values sustainability, creativity and empowerment, as much as it does design.
Launched a mere six months ago by Sydney-born film producer Winona Bedford, The Nullarbor Collective has women at its heart. Each creation is hand made from organic, raw cotton materials.This cotton is hand-dyed by Winona using low-impact, sustainable dyes, then any excess dye or scraps are turned into new products, such as scrunchies and bags. “Every piece is used,” she comments. “Every piece of material, every piece of dye.”
In an increasingly tough retail climate, it can be trying for brands to prioritise integrity and values over sales. Yet it’s precisely this approach that is setting Nullarbor Collective apart.